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up! beats

Introducing up! beats.

Although unusual, the recent partnership of Volkswagen and beats will undoubtedly make the history books in German automotive history.

First debuted in Geneva, the new up! beats is a special edition take on the classically popular Volkswagen up!. From the 300 W 8-channel amplifier to the subwoofer, digital signal processor and seven premium loudspeakers, plus much more – this car brings audio to life, on the move.

More about the special edition facelift...

Available with the seven-speaker beats Audio System (alongside the Polo), for crystal-clear in-car audio; this up! features a bold grille and new wheels with a emphasised, central VW cap. If that’s not enough, the up! beats model also includes tinted glass, black mirrors and even a black contrast roof with the red paintwork finish.

Take a look inside.

Just as refreshed on the inside, as it is on the outside. The 2016 up! interior combines cloth seating with leatherette sides, while the steering wheel has been updated and the option to coordinate the colour of the dashboard in-line with your paintwork and interior choices. A one-off option, exclusive to this up!.

So sit back and relax, place your smartphone into the cradle and feel the efficient power unleash beneath your feet.

Available trims

up! beats

300 W 8-channel amplifier
Beats Sound System
Optional colour coordinated dash
Bold grille and new wheels
Seven premium loudspeakers
Smartphone cradle



Seven-speaker audio system with a 300-watt 8-channel amplifier, subwoofer, digital signal processor and more.


Characteristically styled to boast the same sharp and compact looks as the popular up!


Fresh styling from cloth seating to leatherette side touches.


Phone cradle to keep your smartphone within safe reach.


Option to match the colour of your dashboard in-line with the paintwork finish.

Tinted glass

Gentle added touch of style and privacy.